I’ve been a content material author for SaaS for nearly a decade now….nicely, I imply, a freelancer, not only a author.
This was my first and solely area of interest as a author, and I have to like it since I’ve caught with it for all these years. Perhaps you’re on this writing area of interest and need to see what it’s all about.
As a SaaS author, I realized how essential content material writing is for a advertising technique, not solely with my very own enterprise but additionally with B2B SaaS corporations.
Content material for these companies is what helps drive their model and gross sales.
And plenty of SaaS manufacturers will spend tens of hundreds a month on content material creation.
Why?
As a result of they need to unfold the phrase about their SaaS product and acquire leads with their useful content material that educates their viewers about the advantages and options of their product.
That is much like what I do with my viewers.
I educated y’all about freelance writing, and doing that helped you determine if my digital merchandise are for you.
So, let’s go into my story about my SaaS content material writing service and discover ways to write for a SaaS firm (if that is your jam, too).
What’s SaaS and SaaS Writing?
SaaS stands for software program as a service.
This implies it’s a chunk of software program and one thing you may’t contact. It “lives” within the cloud, and also you entry it in your net browser.
Think about you’re utilizing an app like Netflix or Gmail. As a substitute of shopping for and putting in the software program in your pc, you entry it on-line and pay a subscription payment.
That’s SaaS!
You should purchase this sort of software program, ‘hire,’ or make month-to-month funds, or pay a subscription payment.
So, when writing for SaaS, you’re creating sure sorts of content material for corporations that provide these on-line software program companies.
As a SaaS freelance author, you would possibly write:
- weblog posts
- web site copy
- white papers
- case research
- touchdown pages
- e-mail copy
- advert copy
- social media content material
All of this content material helps these corporations clarify their merchandise, appeal to clients, and informs them.
A lot of the content material can also be technical, so many freelance and SaaS content material writers are tech or eCommerce writers since these SaaS merchandise combine with them.
You’ll be able to pair SaaS with virtually any trade – B2B or B2C.
For B2B SaaS and B2C SaaS, you have got:
- Buyer relationship administration (CRM)
- Enterprise sources planning (ERP)
- Accounting software program
- Mission administration software program
- CMS and e-commerce platforms
- Communication platforms
- Advertising and marketing companies
- Gross sales/Income progress companies
- HR/HRM options
- Fee gateways and billing options
- Social automation companies
- E-mail service suppliers
- AI instruments
- website positioning companies
- Course creation platforms
- Digital product platforms
The record can go on and on.
My B2B SaaS Content material Writing Story
Once I began freelance writing in 2014 and landed a gig with Running a blog Wizard to put in writing about content material advertising and digital advertising concepts, I known as my content material service digital advertising writing companies.
And for years, I caught with this freelance title.
Later, I outlined the businesses I wrote for as digitally native manufacturers. It wasn’t till lately I seen the rise of the B2B SaaS author.
I noticed an increasing number of freelance writers speaking about B2B SaaS and terming themselves as such. I needed to do a fast Google seek for my shoppers and see in the event that they had been related with SaaS, and so they had been!
That meant I may title my service SaaS weblog content material writing companies.
And whereas I stored redefining my writing companies over time, I used to be capable of increase my charges.
I went from getting $.10/phrase to $.50/phrase and extra. Virtually each piece of content material I give a shopper is round $1,000 or extra.
This price wasn’t solely due to saying I used to be a B2B SaaS author both; I added extra abilities and even copywriting that helped elevate my standing as a author.
So, if you wish to market your self as a SaaS content material author, when you decide an trade or SaaS firm to pitch to, state the writing area of interest or service you present.
Some examples of companies you would possibly market are:
- website positioning Content material Writing Companies for SaaS – offering website positioning content material for SaaS manufacturers
- White Paper & Case Examine SaaS Writing Companies – Solely writing white papers or case research for SaaS corporations to assist them develop their leads
- B2B SaaS Lengthy-Kind Weblog Content material Writing Companies – offering researched-driven weblog content material that’s long-form
All About Content material Writing for SaaS Firms
In the event you’re taken with how one can write for SaaS corporations, let’s take a look at the precise options of a SaaS content material writing freelancer article.
1. You Must Be Acquainted With the SaaS Software or Product
Many writers might not decide the SaaS trade to put in writing for due to all of the instruments chances are you’ll want to make use of and know. In the event you’re tech-challenged and never taken with utilizing digital instruments or companies, then SaaS writing isn’t for you.
Over time, I’ve realized about many SaaS merchandise like website positioning, analytical, AI writing instruments, e-mail advertising companies, and extra.
This helps me perceive my shopper higher and equips me for after I write product-led weblog posts. Now, I don’t write these usually, however after I do, it’s solely as a result of I’m conversant in the instrument.
For instance, I wrote an in-depth overview of utilizing Teachable, a course platform for creatives.
Some SaaS writing shoppers ask you to spherical up instruments, apps, merchandise, or companies.
After they do, it’s as much as the freelance author to analysis every SaaS product’s options, advantages, and execs and cons. So, even in case you aren’t conversant in ALL the website positioning instruments or the mission administration apps, you may Google it and ask round!
2. You Write Content material in All Areas of the Gross sales Funnel
Any enterprise that desires to generate income wants a powerful gross sales funnel. And, if they’re on-line, they’ll want a content material gross sales funnel with ToFu, MoFu, and BoFu content material.
What the heck am I talking of?
ToFu means Prime of the Funnel content material, which means academic and informative content material.
Folks might not know the SaaS product and simply need details about their issues. For instance, if a creator desires to watch their social affect, they might seek for a information.
The leads to Google present three social media monitoring instruments {that a} creator can use to be taught in regards to the subject after which be taught in regards to the instrument.
That is ToFu content material to assist them determine in the event that they ACTUALLY want a social media monitoring instrument.
ToFu content material is attracting the proper sort of viewers that is probably not conscious of a specific firm. Primarily, the viewers is on the lookout for info, solutions, and insights.
MoFu content material is Center of the Funnel content material and is extra in-depth within the shopping for journey.
Any such content material additional educates and nurtures that sale from a person. It helps customers perceive the product higher and deal with their questions and ache factors.
MoFu content material consists of fewer weblog posts and extra focused e-mail campaigns, white papers, free workshops, or trials.
However you may create MoFu weblog posts by doing comparability guides.
Whereas many corporations don’t need to spotlight rivals, many will as a result of they have to.
In my analysis about Teachable, I HAD to find out how Teachable is completely different from different course platforms like Kajabi or Thinkific. And I’m not the one one pondering this.
Simply search two merchandise with vs. in between to see weblog put up after weblog posts within the search consequence pages (SERPS).
Center of the funnel content material is troublesome for a lot of freelance writers. I do know I stayed away from comparability posts, however there was at all times a author to select up that content material piece, so simply because I don’t like doing this sort of writing doesn’t imply it’s best to, both!
The final a part of the gross sales funnel is BoFu, or Backside of the Funnel content material. That is when an individual is able to buy the SaaS product.
Content material like case examine success tales, FAQ pages, onboarding buyer guides, and emails are examples of BoFu content material.
Freelance writers additionally write BoFu weblog posts, most of that are about product options or demonstrating the advantages of utilizing the product. Most SaaS corporations rent internally for BoFu content material, so when you may market your self as a BoFu SaaS author, you’ll pique the curiosity of many SaaS entrepreneurs and content material leads.
3. Viewers Are Key Choice Makers
The SaaS viewers is often enterprise homeowners or key decision-makers.
They need to find out about merchandise, apps, or instruments and take the time to spend money on the content material or interact in free trials. For instance, Strut is an all-in-one workspace for writers.
I used to be intrigued after I noticed them on X/Twitter, so I clicked on them and signed up for a free trial.
Since it’s a new firm, the homeowners are largely on the lookout for suggestions from its customers to assist it later with its product and model messaging. However, as a SaaS author, it’s essential to know who the viewers is when writing content material a couple of instrument or app.
Many of the content material on a SaaS weblog is ToFu, so that you’re approaching them as newcomers to this house. This implies not utilizing jargon or troublesome terminology when writing.
As a substitute, you’re demonstrating and describing in your weblog put up so {that a} person can perceive precisely what you’re saying. So, this would possibly imply taking one thing that’s tech-related and making it easy-to-read and conversational. It is a content material writing ability that may be realized.
4. The Writing is Lengthy Kind
For the reason that gross sales cycle for B2B is often longer than for B2C, it stands to motive that the articles on a weblog are extremely complete.
The subjects additionally want loads of assist relating to information, analysis, and quotes. For some time, I used to be solely taking over brief initiatives due to how exhaustive the method is to put in writing a long-form data-driven weblog put up.
However this 12 months, I made a decision to return to ‘my roots’ and write long-form content material for SaaS corporations.
As a result of SaaS content material writing is long-form, it’s additionally high-paying. Content material leads need a author versed in long-form writing and understanding the product and trade.
All of that comes with a premium price.
5. SaaS Content material Can Contain Tech Writing
Whereas I haven’t explored a lot tech writing as a SaaS freelancer, I do know many writers specializing in SaaS and tech.
When writing tech for a SaaS firm, you’re in all probability doing a deep dive into the shopper’s product or instrument. For instance, Positional is a SaaS toolset to assist startups develop with website positioning.
A lot of their content material articles are tech-related to assist startups deal with any mishaps with their web sites.
To put in writing this sort of content material, a SaaS freelancer will need to have:
- Deep technical data of assorted instruments or your trade. For instance, to put in writing tech-related posts for an website positioning instrument or net analytics instrument, you have to perceive the nuances of how engines like google crawl and index net pages or the affect of various web site architectures on website positioning.
- Sturdy analytical abilities. This implies analyzing any information related along with your content material piece and utilizing it that will help you break down the essential issues the viewers must know.
- Clear and concise writing. This goes with out saying for any freelance writing area of interest, nevertheless it’s very true for a expertise author. You’ll want to elucidate complicated ideas in a means that’s straightforward to know. This implies breaking down technical jargon into easier phrases and utilizing examples and analogies to make clear what you’re writing about.
As a SaaS author, if this sort of writing is up your alley, be sure to title your self as a SaaS tech author to attain some high-paying gigs.
6. SaaS Writing Usually Targets website positioning
For any enterprise on-line, website positioning is a built-in tactic for his or her content material advertising technique. website positioning – Search Engine Optimization – means focusing on a phrase or key phrase to rank in Google
Most companies select key phrases that may assist customers discover out about their product or instrument.
For instance, one among my older shoppers, OptinMonster, is taken with rating for email-related key phrases
Why? As a result of their instrument is a lead technology software program to assist develop leads and e-mail subscribers.
As a contract SaaS author, you might want to know how one can add key phrases to your content material in order that it could possibly rank in your shopper.
7. SaaS Writing Can Incorporate Journalistic Writing
One factor I’m noticing an increasing number of is that SaaS writers are doing journalist-style writing for his or her shoppers. Whereas that is nonetheless long-form website positioning writing, it additionally has components of journalist writing, like utilizing quotes or material skilled interviews.
I began noticing this about two years in the past, and since then, I’ve made it a mission to include extra journalistic writing into my SaaS content material.
So, what does this appear to be?
Let’s break it down:
1. Incorporating Polls or Surveys
A journalist hunts down tales for his or her article, and information may help assist what they’re sharing. Knowledge like variety of gross sales, customers or key findings a couple of subject can exhibit your factors in your article.
Generally, shoppers can have information on their merchandise that you should utilize to put in writing the article.
Different occasions, you will have to seek out the story by posting a ballot or survey on LinkedIn or X/Twitter for some distinctive content material.
2. Utilizing Topic Matter Specialists
Probably the greatest methods so as to add journalistic fashion writing is to include some SMEs into your content material.
These topic issues can level-up your content material to make it extra useful and credible. To seek out the proper SME, you may search the trade and consultants.
You too can supply SMEs on podcasts, as many get pleasure from discussing their enterprise and model.
When you begin discovering SMEs, go forward and create a swipe file and make a listing of the e-mail addresses and profiles of SMEs so you may attain out to them all year long.
3. Utilizing Buyer Questions/Solutions
Among the greatest info you will get is from precise product customers. What questions or solutions have they got which you could add to your SaaS content material article?
For a lot of of my GoDaddy weblog posts, I exploit buyer questions and solutions that add useful info for somebody taken with utilizing GoDaddy.
Ins and Outs of Changing into a SaaS Freelance Author
There ya go!
That is how I slowly grew to become a specialised author for SaaS manufacturers. From studying how one can write for SaaS corporations to defining my function and title, it was a worthwhile journey for positive!
I hope you loved this put up!
Let me know within the feedback if you’re additionally a SaaS author! I’d love to listen to the way you lucked into this area of interest.