After I landed shoppers like GoDaddy, Wordtune, OptinMonster, and beehiiv, it wasn’t as a result of I had the flashiest portfolio and even the precise information for them.
GoDaddy was extra enterprise matters, one thing I’m not that conversant in whereas AI firms like Wordtune needed me to make use of their device and adapt it to my contnet, one thing I wasn’t conversant in.
However that didn’t matter as a result of once I landed these shoppers, all they remembered was my pitch. I offered my companies in my SaaS author pitch.
If you’re a SaaS content material author like me and also you’re fascinated about touchdown your first or subsequent SaaS writing job, then ensure that to not deal with each SaaS firm the identical.
Don’t ship the identical e mail to fifty companies, change the corporate identify, and hope somebody replies.
SaaS firms can spot that from a mile away.
Right here’s what I do as a substitute to win SaaS firms and get employed that day.
1. Be taught Their Product Earlier than You Pitch
If the SaaS firm gives a free trial or free plan, join earlier than you pitch.
It doesn’t imply you could spend hours studying each characteristic. Even 15 to twenty minutes contained in the software program can provide you insights that aren’t apparent from the advertising and marketing web site.
And, belief me, that is greater than 99% of SaaS writers will do. More often than not, they are going to pitch to firms of instruments they already use however should you want extra shoppers, it’s finest to begin studying extra instruments.
As you employ the product, take note of:
- Was onboarding simple or complicated?
- What downside does the software program clear up first?
- Which options are emphasised?
- What shocked you?
- What questions did you will have whereas utilizing it?
This offers you one thing real to reference in your pitch.
As an alternative of claiming:
I loved studying your web site.
You possibly can say:
I signed up to your free trial yesterday and observed how rapidly the onboarding walked me by creating my first marketing campaign.
That instantly tells the advertising and marketing supervisor you really invested time in understanding their product.
2. Determine Out Who Really Makes use of the Software program
It’s an excellent factor to be taught the device or service however don’t neglect to additionally perceive who it’s constructed for. In any case, SaaS firms aren’t promoting software program—they’re fixing issues for particular folks.
As you analysis the corporate, ask your self who their ideally suited buyer is.
Are they advertising and marketing to startup founders, advertising and marketing managers, ecommerce enterprise homeowners, builders, HR professionals, or finance groups?
Then go a step additional.
How skilled are these customers? What challenges are they attempting to unravel? What frustrations do they face on daily basis?
What questions would they sort into Google or ChatGPT earlier than they ever found this software program?
Answering these questions helps you suppose like the corporate’s viewers as a substitute of simply one other freelance author searching for work.
It additionally makes your pitch a lot stronger since you’re exhibiting the advertising and marketing group that you just perceive the folks they’re attempting to achieve.
Moderately than merely providing weblog writing companies, you’re positioning your self as somebody who can create content material that speaks on to their ideally suited prospects—and that’s a way more priceless dialog to have.
3. Perceive the SaaS Firm Content material Funnel
On a SaaS weblog, each article normally has a goal, whether or not it’s attracting new guests, educating potential prospects, or serving to present customers get extra worth from the product.
When you perceive that technique, you’ll begin seeing alternatives that many freelance writers utterly miss.
Most SaaS firms create content material for various phases of the client journey.
On the prime of the funnel, they publish academic articles that reply frequent questions and introduce folks to an issue they might not even understand they’ve.
As readers transfer nearer to creating a purchase order, the content material shifts towards comparability posts, product options, case research, and shopping for guides that assist them consider completely different options.
After somebody turns into a buyer, the main target typically modifications once more with tutorials, onboarding content material, assist articles, characteristic updates, and finest practices that encourage product adoption and long-term retention.
This is the reason merely saying, “I write weblog posts,” isn’t normally sufficient when pitching a SaaS firm.
Each weblog submit ought to assist a bigger enterprise purpose. As an alternative, present that you just perceive the place their content material suits into the client journey.
For instance, you would possibly discover they’re publishing loads of academic, top-of-funnel articles however have only a few comparability posts for patrons researching options. Or maybe their weblog does an incredible job attracting new guests, however their useful resource middle is lacking sensible content material that helps prospects get began with the product after they join.
Making observations like these instantly modifications the dialog. Moderately than pitching your self as somebody who can write articles, you’re exhibiting that you just perceive how SaaS content material helps advertising and marketing, gross sales, and buyer success.
That’s the type of considering content material advertising and marketing managers are searching for as a result of it demonstrates you see the larger image, not simply the writing project.
4. Converse the Language Their Advertising and marketing Workforce Makes use of
One of many quickest methods to point out a SaaS firm you’ve labored of their trade is to make use of the identical language their advertising and marketing group makes use of on daily basis.
In case your pitch merely says, “web optimization weblog posts,” you’re describing a service that 1000’s of different freelance writers additionally supply. It doesn’t inform the corporate that you just perceive how SaaS companies market their merchandise or assist their prospects.
As you analysis the corporate, take note of the forms of content material they’re already creating.
Many SaaS advertising and marketing groups aren’t simply publishing weblog articles. They’re launching new options, writing product bulletins, creating comparability pages, constructing integration pages, publishing buyer success tales, sending onboarding e mail sequences, updating launch notes, sustaining assist documentation, organizing web optimization matter clusters, and growing thought management for his or her executives.
Every of those content material sorts serves a special goal throughout the enterprise.
While you point out these belongings in your pitch, you instantly sound extra conversant in the SaaS trade. For instance, as a substitute of claiming, “I observed your weblog hasn’t been up to date,” you would possibly say, “I observed you’ve launched a number of new integrations just lately, however I didn’t see a lot supporting content material explaining how prospects can get essentially the most worth from them.”
That’s a way more particular commentary as a result of it reveals you perceive how content material helps product advertising and marketing, buyer training, and consumer adoption.
Talking the language of SaaS advertising and marketing additionally helps the hiring supervisor image you as a part of their group.
You’re now not presenting your self as somebody who solely writes web optimization weblog posts. You’re exhibiting that you just perceive the various methods content material helps a software program firm entice prospects, educate customers, and develop its enterprise.
5. Discover the Proper Individual Earlier than You Hit Ship
Even one of the best SaaS pitch received’t land if it leads to the improper inbox.
After I first began pitching SaaS firms, I assumed there was one magical e mail tackle on each web site the place freelance writers ought to ship their pitches. It didn’t take lengthy to comprehend that’s not often how content material groups work.
As an alternative, I search for the one that’s really answerable for content material. That may be a Content material Advertising and marketing Supervisor, Head of Content material, Senior Content material Strategist, or Content material Lead.
I’ll normally begin with LinkedIn, browse the corporate’s group web page, and search for somebody whose function aligns with content material advertising and marketing.
If I can’t discover an e mail tackle, I’ll use e mail finder instruments or search for clues on the corporate’s web site.
The better you make it for the precise particular person to see your pitch, the higher your possibilities of getting a response.
Spending an additional ten minutes researching the proper contact is much simpler than sending your e mail to a generic “hiya@” inbox and hoping somebody forwards it.
6. Write a Topic Line That Sounds Like a Human
Your topic line decides whether or not your pitch will get opened or ignored.
I used to spend way more time writing the physique of my e mail than I did the topic line. Now I do know the topic line deserves simply as a lot consideration as a result of it creates the primary impression.
One in every of my favourite topic line formulation is extremely easy:
Hello (Identify) – Fast query about your content material technique
It feels conversational fairly than salesy, and it tells the recipient precisely what the e-mail is about.
One other topic line I’ve used efficiently begins with a real praise, equivalent to:
Hello Sarah – Cherished your AI search information
Folks naturally reply to sincerity.
The truth is, analysis discovered that receiving compliments prompts the identical reward facilities within the mind related to optimistic social interactions. A real praise isn’t a gimmick—it’s merely a extra human solution to start a dialog.
The important thing phrase there’s real. Don’t manufacture compliments simply to get somebody to open your e mail. Point out one thing you actually appreciated whereas researching their firm.
7. Write a Pitch That Makes It Simple to Say Sure
My first couple of pitches have been lengthy and wordy. I needed to inform my expertise and why I might the be the right match for his or her content material targets.
Wanting again, most of that data wasn’t crucial.
As we speak, my pitches are a lot less complicated.
I begin by mentioning one thing particular I loved in regards to the firm. Then I briefly introduce myself, clarify why I’m reaching out, and share one or two concepts that might genuinely assist their content material technique.
Keep in mind, your pitch doesn’t must be intelligent or humorous. However I might warning that you could have some persona in your pitch, or else it would sound like AI.
Content material entrepreneurs and editors are posting throughout LinkedIn uninterested in getting AI templated pitches which are void of any persona.
So, don’t be shy to make use of slang like Plz or sesh. Be causal along with your opening and make it participating.
8. Proofread Earlier than You Press Ship
I want I may let you know I’ve by no means made an embarrassing mistake in a pitch.
Sadly, that’s not true.
Years in the past, I by accident greeted a prospect with the improper identify. By some means they nonetheless replied, however I undoubtedly don’t suggest testing your luck.
Earlier than sending any pitch, I learn it out loud. Studying slowly helps me catch awkward wording, repeated phrases, and small errors my eyes skim over when studying silently.
As I proofread, I ask myself whether or not each sentence really must be there. If it doesn’t transfer the dialog ahead, I delete it.
You wish to make your e mail as clear, concise, and useful as potential while you proofread.
9. Give Your Pitch Time Earlier than Following Up
One of many hardest components of pitching is ready.
You ship an e mail you’re enthusiastic about… after which nothing occurs. Days can go by and also you’re pulling your hair guessing on whether or not or not you must transfer on or wait it out.
It’s tempting to imagine they’re not however more often than not, that’s not the case.
Content material managers are juggling conferences, deadlines, launches, and dozens—generally a whole bunch—of emails each week. Your pitch might merely have landed on the improper time.
That’s why I normally wait a couple of week earlier than following up. Giving folks house reveals professionalism whereas additionally giving your e mail an opportunity to be seen.
Make sure that to learn my FREE preview of the way to at all times get a response from a pitch from my course Writeto1k.
10. Observe Up With out Feeling Pushy
Following up used to make me uncomfortable as a result of I didn’t wish to annoy anybody.
Now I take a look at it in another way.
If somebody genuinely missed my first e mail, a considerate follow-up is definitely useful.
I really like a follow-up that’s related to what I’m doing or what’s happening within the trade since I acquired that first message.
So as a substitute of writing, “Simply checking in,” I’ll point out a current product launch, funding announcement, LinkedIn submit, or weblog article they revealed since my first e mail.
It reminds them why I reached out within the first place and retains the dialog related.
I’ve had SaaS firms reply after my second—and even third—follow-up, so don’t assume silence at all times means no.
11. Enhance Your Pitch As an alternative of Sending Extra Emails
When you’ve despatched dozens of pitches with out listening to again, sending one other fifty in all probability isn’t the reply.
As an alternative, search for patterns.
- Are folks opening your emails?
- If not, your topic line may have work.
- Are they opening them however by no means replying?
- Perhaps your pitch talks an excessive amount of about you and never sufficient about their enterprise.
Top-of-the-line issues I ever did was cease treating my pitch as a completed template. Each few months, I’ll learn by it with recent eyes and ask myself what could possibly be clearer, shorter, or extra related to SaaS firms in the present day.
In my Writeto1k program I share all of the iterations of my pitch so you’ll be able to see the way it advanced and the way it modified based mostly on my development as a author.
Small enhancements typically produce a lot greater outcomes than merely growing the variety of emails you ship.
12. Hold Constructing Relationships—Even After You Get Shoppers
Normally once I had a lead or two, I might cease my outreach altogether.
I believed one promising lead meant I may calm down. Typically these conversations become shoppers.
Different instances, they disappeared with out one other reply.
Now I do know higher.
I proceed constructing relationships whether or not I’m totally booked or actively searching for work. I keep linked with content material entrepreneurs on LinkedIn, interact with firms I like, congratulate shoppers on launches, and infrequently verify in with prospects I spoke with months earlier.
A few of my longest-running SaaS shoppers didn’t rent me after the primary e mail or the second.
They employed me as a result of we stayed linked till the timing was proper. They might have a brand new silo of content material they should fill out or they labored with AI for content material and realized that was a mistake and are actually scrambling to rent a author.
Both manner, you might be prime of thoughts while you hold nurturing these relationships.
Pitching SaaS Writing Shoppers
Touchdown SaaS shoppers isn’t about sending a whole bunch of pitches or discovering the right template. It’s about exhibiting that you just perceive their enterprise and might help them obtain their advertising and marketing targets.
Not each pitch will get a response—and that’s okay. I’ve had firms reply weeks and even months later. The essential factor is to maintain refining your strategy, following up professionally, and constructing relationships with firms you genuinely wish to work with.
One considerate, customized pitch to the precise SaaS firm will nearly at all times outperform dozens of generic emails. Give attention to high quality over amount, and also you’ll construct a consumer roster that’s price the additional effort.
I hope this was useful!