A number of instances out of the 12 months I inform myself, “I must be on LinkedIn and submit extra typically.“
So then I do. I submit day-after-day, I have interaction on the platform and I observe individuals who rent writers.
However after per week or 10 days, I cease posting day-after-day and I cease visiting LinkedIn within the morning.
One thing else holds my consideration and I abandon LinkedIn all collectively.
And this occurs a number of instances a 12 months.
Properly, in 2026, one thing modified. I beginning going to LinkedIn to learn extra about AEO and GEO and spending extra time on the platform.
And since I used to be on LinkedIn extra, I made a decision to start out being extra intentional on LinkedIn in order that I can pitch and land shopper work.
That is nonetheless taking place too. I’m nonetheless within the thick of this LinkedIn problem and it’s been a full month.
So, let’s have a look at the outcomes of a month of LinkedIn posting and what precisely I did to get thus far.
The LinkedIn Problem Outcomes
As a result of LinkedIn was entrance and middle in my thoughts, I began posting extra persistently (M-F) late June.
I scheduled as many posts as I might and over time simply stored including to the queue.
Many of the matters centered round freelancing, jobs and shopper work.
Every week, I acquired across the similar quantity of feedback, impressions and connection requests. It wasn’t till I revealed a submit about locations to seek out writing jobs that individuals began sharing it, reposting it and commenting on it.
It acquired over 66,000 impressions that my profile grew. I gained extra followers, connections, commenters and Likes.
Since then, my general metrics have skyrocketed.
My numbers have gone down since that viral submit, however general, it’s nonetheless a lot greater than regular (round 20,000 impressions and some feedback and Likes beforehand).
Apart from posting each day M-F, I used to be additionally attempting to make an effort to touch upon posts and observe or join with individuals who rent writers (content material entrepreneurs, communications supervisor, CEO).
Through the month I’ve additionally utilized to a number of freelance writing jobs however I haven’t heard something but aside from one (that mentioned they’ll hold my software on file).
That’s, till this morning. In my e mail inbox I discovered a giant SaaS model with a contract alternative.
They mentioned they considered my LinkedIn profile and have been impressed.
That is new however I believe the extra I hold publishing content material on LinkedIn the extra I’ll get emails like this from well-known SaaS manufacturers.
So how did this occur? I actually don’t have probably the most followers out of different freelance writers. I do know a number of content material writers with 20,000 followers and extra. I solely have 10,000 followers.
I additionally don’t have interaction as a lot as I ought to on the platform as different writers do. What modified then?
Let’s have a look at the precise issues I did on LinkedIn on TOP of writing 145 LinkedIn posts in month.
How I Gained a Freelance Writing Job Utilizing LinkedIn
How was I in a position to create 145 LinkedIn posts in 30 or so days?
I’ll let you know that I didn’t repurpose them from emails, weblog posts or Youtube movies.
Every of those posts are distinctive views that I had.
What ended up taking place was I used to be getting each day inspiration.
1. Gathering Subjects for Every day Posting
Since I used to be on LinkedIn each morning, I’d scroll by means of my feed to seek out posts that me the place I might touch upon them.
Different posts that me have been as soon as that had a take or opinion. These posts made me need to do MORE than simply remark, I ended up simply writing out my very own opinion or perspective on that matter.
For instance, I’ll have seen a submit on speaking to your newbie self and what recommendation you’ll give.
This sparked a submit thought:
“If I might return and speak to myself in 2014, there are a number of items of freelance writing recommendation I’d inform myself to disregard fully.”
So I’d in all probability discover 3-4 concepts like this and simply schedule them on LinkedIn.
However I do know I must be extra strategic with my LinkedIn posts if I would like extra leads. For instance, writing about information from my enterprise or how I helped my purchasers in progress or AI quotation is what’s going to assist usher in leads however it can additionally usher in much less engagement I believe.
So, over time I plan so as to add a few of that content material to my LinkedIn schedule however proper now, I’m within the progress part.
2. Tweak My Title
I like to alter my LinkedIn bio title loads.
Through the month I switched it a minimum of twice. One model had “conversion” within the title and different instances simply “freelance author” within the title.
Right here is the place I landed on with my bio title:
It’s okay to alter up your title on a weekly foundation. Discover phrases and phrases that prospects use to seek out YOU.
The SaaS model that reached out to me was actively looking out on LinkedIn for a author and located me.
3. Optimized My Expertise Titles
On LinkedIn, you’ll be able to construct out your expertise with the completely different writing purchasers or visitor posts you’ve. Whenever you create a brand new expertise you’ll be able to title your job function.
As soon as it was created I by no means touched it, till now.
Lots of the titles for my jobs with Zapier, Wordtune or Smartbloger have been “freelance author” or “freelance content material author.”
Nothing particular. So I made a decision to alter and optimize every job title.
I attempted to make use of titles which are well-liked or “wished” from companies like:
- Tech freelance author
- E-mail advertising
- eCommerce
- Software program freelance author
By naming my service in numerous methods, I can appeal to extra companies as a result of one firm might seek for a tech freelance author however one other one may need an eCommerce freelance author. Each cope with tech however one is extra niched than the opposite.
4. Up to date My LinkedIn Banner + Image
Similar to my bio title, I additionally wish to continuously change my LinkedIn banner.
I’ll change the copy, shade or message.
For this time, I wished to alter the colour, message and my profile image.
My banner is white and I wished it yellow. My profile pic had me carrying a yellow hoodie so I wanted to seek out one other picture of me so it didn’t conflict with the yellow banner.
From there, I wished to give attention to AI quotation and LinkedIn govt posts. These have been “new” providers I wished to spotlight and supply.
So, I made my copy on the banner replicate these modified.
I’m unsure the copy on my banner is precisely what I would like however for now it did impress a SaaS model in order that’s good to know.
For you, mess around with other ways to indicate your expertise or experience in your area of interest matter. Go forward and take a look at different author LinkedIn banners to see how they used that area.
A number of years in the past, I seen one author had testimonials on their banner and I believed that was such a good suggestion that I added considered one of my finest testimonials on my banner. I feel this helps with prospects wanting on the general model and what I present.
And I do know for model new freelance writers, you received’t have all this credibility however go searching and internally to attempt to place your self with some credibility.
If you wish to break into medical writing since you are or was a nurse you should use that have and speak about that in your banner.
Or, when you’re a trainer however you need to be a journey author you should use your information of instructing youthful children and present that you could clarify sophisticated concepts and write it for customers to grasp it simply.
5. Used LinkedIn Hashtags
That is the primary time I’m persistently utilizing hashtags on my posts. I don’t know if that’s how I used to be in a position to get a viral submit (my first time additionally) nevertheless it doesn’t harm to make use of them.
I don’t have a system of choosing or selecting which hashtag to make use of. I simply write those that match the subject I’m writing about.
If it slants extra for work from home mothers and productiveness, then I’d use these for hashtags. I’ve heard from different writers that they select one basic hashtag (content material advertising) then one that’s for a medium-sized viewers (content material advertising technique) after which the ultimate one is extra niched to your matter (B2B content material advertising).
I don’t know if that works higher nevertheless it’s value a strive.
6. Write Articles on LinkedIn
As a result of my intention of being on LinkedIn was to study extra about AEO/GEO I made a decision to up my AI quotation and write articles on LinkedIn.
Through the month I wrote two articles (each on AEO/GEO) and publishing it routinely publishes in your feed.
Once more, that is simply one other solution to drum up extra engagement and dialog round your model. Whereas I’m doing this for AEO, I’m fairly certain publishing on LinkedIn will develop your attain and over time, develop the individuals who examine you out.
Once I view my viewers anylytics on LinkedIn I can see a breakdown of job titles who checked out my profile.
Whereas I do know writers view my profile and interact with my posts, I see founder up there. That’s a very good signal that my profile is reaching broader folks, particularly with different job titles like, co-founder, chief govt officer or proprietor.
What Do I Do Now?
As you’ll be able to see, it does take loads of content material and being on the platform to realize a gig. I’ll say I wasn’t completely strategic in what I posted and I didn’t strive to hook up with content material entrepreneurs or folks in control of content material regularly.
What I did give attention to was discovering posts that had job advertisements. I’d look over the job after which determine if it was value it to use.
Through the month I pitched to 9 freelance writing job advertisements. This isn’t sufficient or loads. For a pitching stint I counsel chilly emailing 10 companies M-F so by the second week you’ve pitched to 100 companies.
With these numbers, you’re going to get multiple lead like I acquired on this LinkedIn problem.
If this SaaS model falls by means of and I don’t get employed then I’ll do a pitching stint for chilly emailing.
Over to you – how are you discovering LinkedIn to discovering and touchdown shopper work? Let me know within the feedback.