Once I first began freelance writing, there was room for us…. however now?
It’s a crowded enviornment.
If you happen to scroll by way of LinkedIn for greater than ten seconds, you’ll see a “Want a contract author!” publish with dozens, generally lots of, of writers dropping hyperlinks to their portfolios.
It’s overwhelming.
It’s noisy.
And it’s simple to marvel: How does a content material author stand out anymore?
However standing out isn’t about being louder.
It’s about being memorable, constant, and clear in your message, particularly in 2026, when each platform has its personal rhythm and algorithm to navigate.
So, let’s take a look at the way you – the freelance author, copywriter or content material author – can present up on-line in a approach that resonates with the best shoppers.
Getting Began With out Overthinking Every thing
You’ve most likely heard folks say, “Decide one platform and stick with it.”
However with how briskly issues change I don’t assume that recommendation holds up anymore.
Simply take a look at X (previously Twitter). It’s not the identical platform it was 5 years in the past. Or three years in the past. Or final yr.
Right here’s what works higher:
Select one main platform on your advertising and marketing efforts, and one secondary platform to community and develop your model.
Your main platform is wherever your message tends to land greatest.
Your secondary platform is the place you repurpose content material in a format that matches.
For me, my workflow appears like this:
- My posts are written for LinkedIn first.
- I can then take the concept and make a publish on X that’s comparable
- I can use ChatGPT to assist me provide you with an e-mail matter and humanize it to sound like me.
- These posts get scheduled
It’s not a copy-and-paste technique.
Every platform has its personal vibe, so your content material wants small changes.
However this workflow will get your message working more durable with out doubling your workload.
Don’t Neglect to Promote Your self (With out Feeling “Cringe”)
A variety of freelancers wrestle with this.
- You present up.
- You publish useful recommendation.
- You share your experiences.
However you by no means really inform folks what you do.
If you happen to by no means discuss your providers, folks could know your title… however they received’t rent you.
Right here’s what a balanced method appears like:
- Share a month-to-month re-introduction with a photograph (in case your community is rising)
- Point out upcoming availability in case your content material schedule opens
- Discuss free sources to get folks onto your e-mail record
- Share a current mission or consumer win (even small ones)
Self-promotion doesn’t need to really feel like shouting right into a room.
Consider it like somebody at a convention turning to you and asking:
“So what do you do?”
You’re answering politely, not pitching aggressively.
Freelancers Who Stand Out Effectively At the moment
Some freelance writers seem in every single place, not as a result of they’re louder than everybody else, however as a result of they’ve constructed a constant message round who they’re.
I do know for me, it’s taken me years and years to be seen because the “go-to” for freelancing!
So, in the event you’re on the first stage of your freelance writing enterprise, know that if you’re constant, it’ll develop and also you WILL stand out!
Listed here are a couple of actual freelance writers doing this properly:
Kat Boogaard is relatable, humorous, and very constant and one I like from the gap!
Kat’s LinkedIn posts concerning the on a regular basis realities of being a contract author.
They’re brief, humorous, and converse to shoppers and writers. Her humor is a big a part of her model.
Right here’s an instance of what we don’t say on the surface, but it surely’s one thing all freelancers take into consideration on the within!
This relatability is memorable, and it creates engagement.
And engagement brings visibility. And visibility? That brings shoppers.
Chima Mmeje, is thought for experience and and one freelancer I see in every single place!
Chima has constructed her popularity on web optimization and SaaS writing.
She brazenly shares insights about what she’s doing and present information developments.
When she posts, you instantly understand it’s her, as a result of her message stays constant.
Kaleigh Moore has been on my rader for a decade!
Why? Becuase she clear messaging + sturdy thought management that I really like studying about.
Kaleigh makes use of her platform to speak about what’s affecting freelancers proper now from AI to healthcare to taxes and extra.
Her posts aren’t flashy, they’re regular, useful, and good.
That consistency makes her unforgettable.
These freelancers don’t “go viral.”
They present up, share worth, and stick with their message.
That’s the actual benefit.
What “Standing Out” Truly Means for Freelancers
Social media is crowded with “thought leaders.” Some insightful. Some… not a lot.
However the purpose they stand out is easy:
- They present up with a transparent message
- They repeat that message
- They develop into identified for one thing particular
You don’t need to be the strategist behind all of your consumer’s work to share priceless insights.
For instance, I don’t publish the technique behind my consumer articles.
However I do discuss my digital advertising and marketing enterprise or my e-mail record methods as a enterprise proprietor.
And that helps me be identified for speaking concerning the instruments, processes, and techniques I take advantage of to run my companies.
- I discuss automation.
- I discuss content material workflows.
- I discuss techniques that take away friction from my day.
- I additionally sprinkle in dwelling life and being a mother to twin TEENS
Shoppers see this as an indication that I’m well-versed within the lastest instruments, that I’m on social media and that I’m additionally operating a digital advertising and marketing enterprise.
That alone helps me stand out.
You are able to do the identical.
The 4 Kinds of Professional Content material Each Freelance Author Can Create
When you determine what you need to be identified for, the following step is popping that into content material folks bear in mind.
The best approach to do this is to depend on a couple of repeatable content material varieties. These are those that spotlight your experience, present how you’re employed, and make your recommendation really feel reliable.
Whenever you use them persistently, your message turns into clearer, your authority grows sooner, and shoppers begin to affiliate you with the precise abilities you need to be employed for.
1. Curated Insights
That is the simplest content material for freelance writers beginning out.
Discover a publish you’re keen on and depart your perspective in a remark. Then broaden it into your personal publish.
Right here’s how Amy Davis does it on LinkedIn.
This works since you’re including to a dialog, not reinventing the wheel.
If you happen to’re caught on what to say, strive including your personal expertise:
Add Your Personal Expertise
One of many easiest methods to make your content material really feel actual is to tug from moments you’ve really lived.
It doesn’t need to be a giant story, only a small win, a mistake you made, or one thing you discovered while you tried a technique your self.
That is what I do after I write my intro my LinkedIn posts.
These tiny particulars make your recommendation extra relatable and present folks you’re not talking in principle.
Preserve it brief and centered.
Two or three sentences is sufficient to clarify what occurred and what modified due to it.
Whenever you share these on a regular basis moments, your content material feels extra reliable, and folks get a clearer sense of the way you assume and work.
2. Break the Concept Down Even Additional
If the unique publish makes a giant, sweeping level, your job is to make it simpler to comply with.
Assume by way of one small tip, one step, or one takeaway somebody can apply straight away.
Breaking it down makes the concept really feel extra approachable, particularly for newer writers who’re nonetheless figuring issues out.
Preserve it easy. As a substitute of repeating the entire idea, give readers the one half that issues most and clarify it in plain language.
This turns a broad concept into one thing helpful, and it exhibits you know the way to simplify data with out shedding the worth.
3. Carry a Newbie-Pleasant Angle
Whenever you’re responding to an even bigger concept, do not forget that not everybody studying your publish is on the similar stage.
Take the idea and clarify it in plain language so newer writers can comply with alongside with out feeling overwhelmed.
Easy, clear writing is commonly essentially the most useful, and essentially the most memorable.
Concentrate on what somebody would wish to know in the event that they had been listening to the concept for the primary time.
Take away jargon, break it into one or two steps, and share the “why it issues” in a single sentence.
Readability all the time will get consideration, and it quietly positions you as somebody who can train in addition to do.
4. Apply It to Your Area of interest
Whenever you discover an concept value increasing, make it particular to the area of interest you need to be identified for.
Take the idea and present the way it performs out in SaaS, eCommerce, parenting, well being, or any trade you write in.
This helps your viewers image the recommendation in an actual context as a substitute of making an attempt to translate it themselves.
Maintaining it niche-focused additionally strengthens your authority.
Shoppers can immediately see that you simply perceive their area, their challenges, and the kind of content material they want.
One easy instance tied to your area of interest can do extra on your positioning than an extended, common rationalization.
Flip Your Remark Right into a Story
Begin with a second that challenged you or taught you one thing, these are the tales readers bear in mind.
It might be a troublesome consumer dialog, a mission you underestimated, or a small shift that made your work simpler.
These moments give your content material a human edge and assist folks perceive the way you assume.
Preserve it easy and tie it again to a transparent takeaway.
You don’t want lengthy backstory or dramatic particulars, simply the second, what it taught you, and why it issues to the reader.
Your voice is what makes the content material stick, and these small snapshots present precisely why your perspective is value listening to.
2. Private Experiences
LinnkedIn is thought for dumping life tales or irrlevant concepts to hook up with your concepts.
However you don’t have to do this. As a substitute, be real and genuine while you share your private experiences, as a substitute of utilizing viral ways.
The fitting tales make folks concentrate as a result of they really feel actual and grounded.
They assist your viewers perceive why your perspective issues with out you ever having to say, “I’m an professional.”
Listed here are a couple of easy methods to do this:
- Decide moments, not milestones: As a substitute of sharing your entire journey, select one small second like a consumer win, a troublesome lesson, a mistake, or a turning level. These are simpler to put in writing and extra relatable to readers who’re nonetheless discovering their footing.
- Tie the story again to a transparent takeaway: Each story ought to finish with a degree: a reminder, a lesson, or a shift in pondering. That’s what makes it priceless as a substitute of simply private.
- Use tales to assist your area of interest: If you wish to be identified for SaaS content material, share a behind-the-scenes element from a SaaS mission. If you wish to appeal to new freelance writers, discuss one thing you discovered early on. Align the story with the authority you’re making an attempt to construct.
Whenever you select your tales fastidiously, your content material feels human and relatable however nonetheless centered and authoritative.
It exhibits folks precisely what you stand for, and that’s what helps shoppers bear in mind you.
3. Academic Content material
That is your “how-to” class and is among the best methods to point out you realize what you’re doing.
Shoppers love this type of content material as a result of it removes guesswork.
It exhibits them the way you assume, how you’re employed, and the way you’d match into their staff lengthy earlier than they ever attain out.
Assume by way of:
• tutorials – brief, step-by-step walkthroughs of a activity you do usually
• workflows – the precise course of you comply with to put in writing, analysis, pitch, or plan
• screenshots – behind-the-scenes proof that you simply really use the instruments you discuss
• carousels – easy visuals that break down an idea cleanly
• fast demos – a mini “earlier than and after,” a content material repair, or a fast rewrite instance
If you happen to’re a designer, copywriter, strategist, or SaaS author, the sort of content material builds large belief as a result of it exhibits your pondering in actual time.
Shoppers can see your readability, your logic, and your method—issues which might be onerous to convey in a portfolio alone.
4. Opinionated Content material
The toughest posts to do properly, however essentially the most highly effective are your opinion-based ones.
These are the posts that:
• appeal to essentially the most engagement
• present confidence in your experience
• place you as a frontrunner in your area of interest
• spark actual, considerate conversations
However additionally they require stability.
One sturdy opinion publish per week can construct severe momentum.
Ten scorching takes a day? That’s when your authority begins to slide and your viewers tunes out.
Right here’s the best way to get essentially the most out of them:
Decide opinions you’ll be able to assist with actual expertise.
Your strongest takes will come from moments you’ve lived by way of like consumer points, writing challenges, advertising and marketing classes, or trade adjustments you’ve tailored to.
Make a degree, then again it with proof.
Share a fast instance, a private story, or a consequence that exhibits why your opinion issues.
Use opinions to strengthen your area of interest.
If you happen to write for SaaS, discuss the place SaaS content material is heading. If you happen to concentrate on e-mail advertising and marketing, share what persons are nonetheless doing mistaken with newsletters.
Whenever you use opinions strategically, they develop into a cornerstone of your presence.
They assist folks bear in mind your voice, perceive your values, and belief your experience, all with out posting greater than you’ll want to.
The Whole Level of Standing Out
It’s not about going viral.
It’s not about shouting the loudest.
It’s about being memorable.
So, when a possible consumer is prepared to rent a contract author or copywriter, your title is the one they already know.
As a result of on this trade, discovery issues simply as a lot as doing wonderful work. Let that sink in, it’s the reality these days.
Constructing a robust model is simply as vital (and even the MOST vital) when beginning freelance writnig.
And meaning you’ll want to keep constant and visual on-line.
Shoppers WILL come.