It’s a brand new yr and I need some new purchasers!
I’m itching to get some freelance writing jobs and for this iteration, I’m going to double down and search for purchasers on LinkedIn.
If you wish to observe me on this, I’ve been speaking about it overtly over on TikTok.
And I’m being clear as a result of I get feedback or responses saying, “I wish to be constant on LinkedIn too, however I can’t recover from the worry of posting.”
I get it.
Most freelance writers aren’t naturally self-promotional. It took me years to be comfy at being self-promotional.
However, I’m hoping this publish will aid you sooner and also you don’t must undergo years to begin selling your writing and enterprise.
As a result of the fact is that advertising your small business on LinkedIn works.
It’s how I discover purchasers, keep seen, and maintain conversations heat all year long.
Over the previous few years, I’ve constructed a presence that doesn’t depend on bragging or oversharing, simply clear writing, helpful insights, and consistency.
LinkedIn isn’t about “Take a look at me!” It’s “Right here’s one thing useful.” That shift makes every thing simpler.
And while you mix that with a long-game technique, you cease stressing about each publish and begin specializing in constructing a gradual shopper pipeline.
Right here’s how I try this.
1. Schedule Posts In Advance
Lots of LinkedIn paralysis begins with overthinking.
You hit publish, cringe a little bit, after which stare at your notifications to see if anybody appreciated it.
Scheduling your posts removes all of that.
I schedule weeks of posts at a time, often early within the morning, proper after I’m getting my children prepared for varsity and never checking LinkedIn in any respect.
By the point I lastly log in, the publish has been dwell for at the least 20 minutes and the panic has worn off.
Should you’re repurposing feedback, this will get even simpler.
Ten feedback = two weeks of posts in case you schedule one per day.
LinkedIn has a local scheduling software, and it’s straightforward to make use of.
All you do is write your publish first.
Then, as an alternative of posting it, click on on the clock image to, “Schedule for later.”
Then set the day and time.
I just like the schedule a publish each single day and the time early within the morning to get probably the most attain.
Any of those will get the job carried out, however the actual profit is that this: as soon as your posts are scheduled, you cease obsessing over them.
2. Very Few Posts Ought to Be Self-Promotional
One factor I see on a regular basis, particularly with new freelance writers, is the strain to finish each publish with a CTA:
“DM me for assist!”
“Let’s work collectively!”
“E-book a name!”
The intent is nice, however it backfires.
I labored with somebody who had nice concepts however solely posted each two weeks. And every of these posts ended with a powerful pitch. Two issues:
- Posting each two weeks isn’t sufficient for folks to recollect who you might be.
- Fixed self-promotion makes folks scroll previous you.
LinkedIn works while you share generously.
If somebody desires to work with you, they’ll click on your profile. They’ll learn your headline. They’ll see your featured hyperlinks. You don’t must shout.
I publish self-promotional content material possibly as soon as each 10 days, and even then, it’s delicate.
A easy “As a contract fintech author…” is sufficient to remind folks what I do.
These are the subjects that construct belief. They’re additionally the posts purchasers truly learn.
3. Join With Potential Purchasers
Connecting with folks is likely one of the best methods to develop on LinkedIn—with out pitching.
I join with founders, entrepreneurs, content material leads, and editors commonly. Not as a result of I anticipate something from them, however as a result of extra connections = extra feed visibility. Even when they by no means rent me, their community may.
I’m lively in Slack communities too. Once I meet somebody attention-grabbing, I join on LinkedIn. And I by no means pitch. No person likes a “pitch slap.”
As a substitute, I faucet the little bell icon on their profile. That means, I’m notified each time they publish—and I can remark thoughtfully to remain of their orbit.
I used this similar method again after I was operating gross sales at a advertising company. We weren’t an enormous title, so staying seen meant every thing. Individuals remembered me as a result of I confirmed up—not as a result of I requested for something.
This nonetheless works immediately, particularly for freelancers.
4. Collaborate With Different Individuals
Collaborations are prompt visibility boosters. And, it’s straightforward too?
Some methods you may collaborate with others embrace:
- podcasts
- visitor posts
- webinars
- co-written content material
- skilled roundups
Each collaboration faucets into another person’s viewers, typically a a lot larger one.
For instance, digital marketer Lori Ballen interviewed me, which helped me get extra seen.
Not like typical LinkedIn content material, collaboration posts ought to be a little bit self-promotional.
Individuals anticipate it. You’re sharing one thing new you created or contributed to.
And purchasers discover.
I get messages like:
“I heard you on this podcast…”
“I learn your visitor article…”
That is proof that collaborations journey farther and last more than one-off posts.
5. Reintroduce Your self in Their DMs (With out Being Awkward)
Once in a while, I’ll scroll by way of my LinkedIn DMs and spot a dialog that went quiet months in the past.
Perhaps they had been hiring on the time.
Perhaps they weren’t prepared.
Perhaps life simply occurred.
Both means, these quiet threads are alternatives.
Reaching again out doesn’t must really feel pushy. I deal with it like reintroducing myself at a networking occasion:
- A brief message.
- A pleasant tone.
- Zero assumptions.
One thing like:
“Hey! We related some time again and I observed we by no means obtained the possibility to proceed our dialog. I’d like to reconnect and see what you’re engaged on this yr.”
This works as a result of folks overlook, even those who appreciated you.
A lightweight reintroduction places you again on their radar with out feeling salesy.
And most of the time, they’ll reply with an replace, a brand new initiative, or a content material want they didn’t have earlier than.
It’s a small behavior, however it’s one of many best methods to restart heat relationships and open the door to future shopper work.
6. Replace Your LinkedIn Title With Related Phrases
Your LinkedIn headline is likely one of the first issues potential purchasers see, and one of many best locations to remain present with what’s occurring within the business.
I replace mine commonly as a result of the phrases purchasers seek for shift quick.
For instance, I lately added “AEO & GEO” to my headline.
These are the conversations entrepreneurs, founders, and content material leads are having proper now. In the event that they’re trying to find writers who perceive AI-driven search, I wish to present up.
You don’t must overhaul your headline each month, however small updates aid you keep discoverable.
Add rising phrases in your area of interest.
Make clear your specialty. Embody the sorts of content material you create.
Purchasers scroll quick when trying out your headline so it ought to inform them precisely what you do and the way present your data is.
A powerful, related headline makes you simpler to seek out, simpler to recollect, and simpler to rent.
7. A Lengthy-Sport Technique to Keep away from the Exhausting Promote
Most writers don’t benefit from the arduous promote. I don’t get pleasure from doing it. I don’t get pleasure from receiving it.
And the excellent news? You don’t want it,vnot anymore.
Consumers immediately are listening to:
- relationships
- mutual connections
- heat introductions
- constant presence
- referrals
- folks they genuinely like
The loudest entrepreneurs aren’t successful. Probably the most helpful ones are.
And that’s nice for writers!
It’s straightforward to attach with folks on LinkedIn and touch upon their posts after which warmly introduce your self.
No harsh pitching or desparate DMs.
Should you present up with good info, a useful voice, and a transparent specialty, purchasers will come to you.
It’s how most of my shopper work occurs now, nearly totally inbound.
And LinkedIn is the one platform the place all three compound over time.
Utilizing LinkedIn to Discover Writing Jobs
There ya go!
That is how I’m utilizing LinkedIn to seek out purchasers in 2026.
Let me know within the feedback what you might be doing on LinkedIn to discover freelance writing jobs!